It is tempting to chase the creator with the most followers. For most restaurants, a mix of smaller local creators performs better.
Micro creators (5K to 50K followers)
Highly local, very engaged audiences, and often the most trusted voices in their neighborhood. Great for steady, repeat traffic.
Macro creators (100K+ followers)
Big reach and quick awareness, but a larger share of viewers may live too far away to visit.
The best approach
Combine several micro creators for consistent local buzz with an occasional larger creator for a spike in awareness. What matters most is that the audience is near you and cares about food like yours.